Head of Marketing at Plum | Fintechers.io

Head of Marketing

London, England, United Kingdom 11-50 employees
Posted - Accepting applications


What you can imagine doing:

- Owning the marketing approach of Plum from a positioning to an acquisition perspective.

- Have a very customer-centric approach to growth: using both quantitative and qualitative techniques to inform customer segmentation, develop personas and measure customer success.

- Being able to translate the brand of Plum to a clear story and content that resonates with users and comes clearly clearly.

- Have an appreciating for PR and taking the story of Plum and producing a PR machine around the Plum mission

- Have a product approach to growth and be able to work with the product -

- Be able to work with data: Go into the funnel and the conversion metrics and find ways to improve them.

- Previous Hands-on experience with a wide range of analytics, marketing and automation tools, such as Google Analytics, AdWords, Facebook, Mixpanel, Intercom, Segment and Optimizely.

- Be creative and have an appreciation to creating engaging content using video and other mediums.

Is this role for you?

- Have an entrepreneurial mindset and don’t like to be told what to do

- Want to experiment and learn

- Proven you can grow a marketing channel

- Have an aggressive growth mindset

- Have been at a creative or fast growing startup

- Want to make decisions and take full ownership.


  • Work in one of the hottest fintech startups in London
  • Own part of the company through stock options – we're all in this together
  • Work from our (soon to open) Athens office whenever you want 🇬🇷
  • Team trip to secret destinations once a year ✈️