Head of Marketing
What you can imagine doing:
- Owning the marketing approach of Plum from a positioning to an acquisition perspective.
- Have a very customer-centric approach to growth: using both quantitative and qualitative techniques to inform customer segmentation, develop personas and measure customer success.
- Being able to translate the brand of Plum to a clear story and content that resonates with users and comes clearly clearly.
- Have an appreciating for PR and taking the story of Plum and producing a PR machine around the Plum mission
- Have a product approach to growth and be able to work with the product -
- Be able to work with data: Go into the funnel and the conversion metrics and find ways to improve them.
- Previous Hands-on experience with a wide range of analytics, marketing and automation tools, such as Google Analytics, AdWords, Facebook, Mixpanel, Intercom, Segment and Optimizely.
- Be creative and have an appreciation to creating engaging content using video and other mediums.
Is this role for you?
- Have an entrepreneurial mindset and don’t like to be told what to do
- Want to experiment and learn
- Proven you can grow a marketing channel
- Have an aggressive growth mindset
- Have been at a creative or fast growing startup
- Want to make decisions and take full ownership.
- Work in one of the hottest fintech startups in London
- Own part of the company through stock options – we're all in this together
- Work from our (soon to open) Athens office whenever you want 🇬🇷
- Team trip to secret destinations once a year ✈️